About Us

Shri Ranjeet Deshmukh’s journey in the dairy sector began long before he entered formal leadership. Born into a farming family, he grew up closely connected with dairy farming and personally experienced the care of around 50 Khillar cows, fodder planning and the daily challenges faced by milk-producing farmers. These early experiences shaped his understanding of dairy farming as an important pillar of the rural economy.

In 2008, he took responsibility as Director of Rajhans Milk Union. Instead of limiting his role to administrative work, he travelled to villages, interacted directly with farmers and studied their concerns related to fodder shortages, animal health, rising production costs and limited access to modern technology.
To strengthen his understanding of advanced dairy management, he studied modern dairy practices in the Netherlands, Brazil and Israel. In 2009, his Netherlands visit introduced him to the Open-Movement Cattle Shed concept, while his 2013–14 Israel visit deepened his understanding of modern fodder management and silage.
In 2015, Shri Ranjit Deshmukh became Chairman of Rajhans Milk Union. Under his guidance, several initiatives such as Open-Movement Cattle Shed, Silage, Artificial Insemination, Modern Dairy Farming, Cow Comfort, Biogas and Mission 50L were promoted to make dairy farming more scientific, productive and financially sustainable.
In 2019, he was elected Chairman of Maharashtra State Cooperative Milk Federation Limited, known as Mahanand Dairy. During the COVID-19 period, efforts were made under his leadership to keep milk procurement running and reduce losses for milk-producing farmers.
By 2026, as Chairman of Rajhans Milk Union and President of Maharashtra PDFA, he was leading Mission 50L with a clear vision: to combine planning, genetics, technology, scientific management and cooperation so that farmers can grow from milk producers into capable dairy entrepreneurs.

In 2015, he became the Chairman of the Rajhans Milk Union. Inspired by the advanced dairy systems abroad, he resolved to further develop and modernize the dairy sector in Maharashtra. After returning to India, he initiated several progressive initiatives.While working on the ground, he realized that cows in many areas were still being tied with chains. This traditional practice was limiting animal health and milk production. To overcome this, he introduced the concept of “free-stall housing” (Mukt Sanchar Gotha) across Maharashtra. He also successfully implemented projects like Modern Dairy Farms (MDF).

Later, due to low rainfall, there was a shortage of green fodder, which directly affected the dairy business. Earlier, farmers depended mainly on dry fodder, which was not sustainable throughout the year. To address this issue, he adopted a modern and scientific approach by promoting the concept of “silage.”At the PDFA agricultural exhibition in Punjab, more than 700 cows participated. Among them, one cow produced 83 liters of milk, while many others produced over 70 liters. Inspired by this achievement, he raised an important question: “If this is possible in Punjab, why not in Maharashtra?” This thought led to the launch of the ambitious initiative “Mission 50L – Dairy Revolution: Once Again..!” Through this initiative, a significant step has been taken towards building a strong movement in the dairy sector.